Liberty Specialty Markets appoints Wilson to new senior Marketing role
Liberty Specialty Markets has appointed Paula Wilson to the newly-created role of Head of Marketing. Wilson, who joins in April, will be responsible for marketing to LSM’s clients...
...and the insurance market and for other external communications. She will shape LSM’s marketing and external communications strategy while leading the organisation’s marketing function.
Tim Knight, LSM’s Head of Strategy, Marketing and Communication, said: “Liberty Specialty Markets is investing in our relationships with our key partners, clients and the wider business community. We have a powerful story to tell founded on our mutuality and our unique perspective on the insurance market. In Paula, we’ve found someone with the experience, knowledge and strategic thinking to tell that story in a compelling manner. She will be a valuable asset to our organisation.”
A senior communications executive with over 20 years’ experience, Wilson joins from Xchanging, a DXC Technology Company, where she was Global Marketing Director responsible for marketing software and services to the insurance sector. Prior to this role, she was Communications and Marketing Director for XL Group, subsequently XL Catlin. She began her career in financial services marketing and communications with roles at NatWest Markets and Deutsche Asset Management. She holds a master’s degree in International Marketing.
Paula added: “Liberty Specialty Markets is a major player in the specialty insurance market and has made the strategic decision to use communication as a core part of its business offering. This is an exciting opportunity to shape the marketing strategy and tell a story that resonates with our stakeholders.”