Marketing & Comms
Marketing & Comms
News, insights and thought leadership for re/insurance professionals with an interest in marketing and comms.

The '70s – where it all began

Picture it, Houston, March 1974. Sunshine on My Shoulders by folk-pop legend John Denver, is at number one in the US charts, Congress concludes that Richard Nixon is involved in the Watergate scandal and Edward Heath...
Picture it, Houston, March 1974. Sunshine on My Shoulders by folk-pop legend John Denver, is at number one in the US charts, Congress concludes that Richard Nixon is involved in the Watergate scandal and Edward Heath...
Article / 2 months ago

Insurtech Slipcase predicts continued ‘surge’ in demand for risk and insurance information

Slipcase, which provides risks and insurance professionals with digital news and information, saw a 55% rise in users last year and predicts further growth will come in the age of “contextual…
Slipcase, which provides risks and insurance professionals with digital news and information, saw a 55% rise in users last year and predicts further growth will come in the age of “contextual…
Article / 2 months ago

MENA: Direct brokers seen as likely to generate the most sales among insurance distribution channels

Direct brokers are regarded by the biggest proportion (36%) of top insurance executives as the distribution channel they think will create the most sales growth over the next 12 months,
Direct brokers are regarded by the biggest proportion (36%) of top insurance executives as the distribution channel they think will create the most sales growth over the next 12 months,
Article / 9 months ago

How can the insurance sector improve its faltering reputation?

The reputation of the industry is under a greater 'spotlight' thanks to the internet-fuelled 24-hour news cycle, but can the sector turn this on its head to instead promote its achievements?...
The reputation of the industry is under a greater 'spotlight' thanks to the internet-fuelled 24-hour news cycle, but can the sector turn this on its head to instead promote its achievements?...
Article / 11 months ago

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