Marketing & Comms
Marketing & Comms
News, insights and thought leadership for re/insurance professionals with an interest in marketing and comms.

How can the insurance sector improve its faltering reputation?

The reputation of the industry is under a greater 'spotlight' thanks to the internet-fuelled 24-hour news cycle, but can the sector turn this on its head to instead promote its achievements?...
The reputation of the industry is under a greater 'spotlight' thanks to the internet-fuelled 24-hour news cycle, but can the sector turn this on its head to instead promote its achievements?...
Article / 24 days ago

Allstate Not Turning Up Ad Spend Yet: CFO

During a separate investor conference on Monday, the chief financial officer of Allstate confirmed that the company isn’t ready to ramp up its marketing spend to grow its personal auto...
During a separate investor conference on Monday, the chief financial officer of Allstate confirmed that the company isn’t ready to ramp up its marketing spend to grow its personal auto...
Article / 3 months ago

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Insider in Full: Ardonagh Specialty to merge it's brands into Price Forbes and Bishopsgate
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