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Marketing & Comms
News, insights and thought leadership for re/insurance professionals with an interest in marketing and comms.
Sports sponsorship spend by insurance sector exceeds USD1bn - Actuarial Pos...
Insurance has been a prominent spender across sponsorship industries in sports over the last few years bu...
How should DE&I and ESG fit into your insurance marketing strategy?
Insurance marketing experts share the importance of a thoughtful approach...
The Twitter rebrand is a disaster – here's why - Raconteur
Far from signalling a bright new future, Elon Musk's decision to rebrand Twitter to X suggests the compan...
EP. 15: Threads, Barbies, & Labor Perception Bias in ChatGPT
In this episode, Julie and Derence discuss Meta's new “Threads”, Twitter competitor, its 30 million sign-...
Compass London Markets is rebranding to Bishopsgate Insurance Brokers
Ardonagh Specialty announced earlier this year that, in order to provide clarity and cohesion, 2023 will ...
EP. 14: Is ChatGPT learning from crappy content?
In this episode, Julie Tinney and Derence Walk discuss the idea that the lack of human-created material m...
Lloyd's nation state cyber mandate underwent 'PR disaster' – Insurance Busi...
'It kills me', Newman says of ensuing communication gaps...
Everest Re Group Rebrands to Everest Group
Bermuda-based P/C insurer and reinsurer Everest Re Group, Ltd. announced that its shareholders approved a...