How AI Changes Everything
So far, the main areas of AI use in insurance include customer experience, process optimization and product innovation...
- Insurance Thought Leadership / Article / 4 days ago
- insurancethoughtleadership.com
Marketing & Comms
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Jelf re-branded Marsh Commercial
Name change part of a wider restructuring of the Jelf business...
- Insurance Times / Article / 7 days ago
- www.insurancetimes.co.uk
Horseshoe rebrands to reflect partnership approach with clients: CEO Perez
Horseshoe, the Bermuda-headquartered ILS and reinsurance management and administration, servicing, risk transformation and fronting specialist, has..
- Artemis / Article / 9 days ago
- www.artemis.bm
How marketing furthers insurance digital transformation - PC360
Digital insurance initiatives attract and convert leads, enable client renewals, and support organizational efficiency...
- Topic / Article / 19 days ago
- www.propertycasualty360.com
Preparing for ambush: Why media training is critical - CityAM
Chief executives are in the spotlight like never before, with all the press attention of a Kardashian but none of...
- Topic / Article / 25 days ago
- www.cityam.com
Social Media 101 ... Never censor your audience - Full Circle Communications
Our account manager Kirsty shares her top tips for social media success; brands - take note! According to research, 46% of consumers turn to social media to air their grievances...
- Topic / Article / 1 month ago
- www.fullcirclecomms.co.uk
Insurance brokers fail to catch the social media bug - Insurance Business
New training offering could put that right...
- Topic / Article / 1 month ago
- www.insurancebusinessmag.com
Beazley U.S. Accident & Health is now Beazley Benefits
Beazley U.S. Accident & Health announced today that it has changed its marketing name to Beazley Benefits...
Lidl held to mislead consumers with cheesy price comparison
When looking at Lidl's price comparison ad, which compared a number of prices of products with Morrisons, the Advertising Standards Authority found that if a retailer knows...
- RPC / Article / 1 month ago
- www.rpc.co.uk
How Insurers Get Out of the Red Ocean
Reinvention of an existing product with new understanding and vision can be enough to move an insurer into a Blue Ocean. Look at iTunes...
- Insurance Thought Leadership / Article / 1 month ago
- insurancethoughtleadership.com