Covid-19, unlike previous crises such as 9/11, did not come out of a clear blue sky. Rather it’s one we’ve known about and the insurance industry has been able to analyse and model for a century or more...
‘We have to reimagine what it means to be champions for creativity, effectiveness and value’...
Crisis response comes in all forms, but when disaster, scandal or controversy strike, advertising can be used to minimise reputational and economic damage...
The coronavirus crisis will test us all, but marketers need to think long-term, build their brands, protect their staff and honour their values...
There is a possibility that Tiktok will replace other networks such as Facebook and Instagram worldwide. But insurers aren't paying attention...
An outbreak of the coronavirus (COVID-19) acute respiratory disease was first detected in Wuhan, China, in mid-December, 2019. The disease has spread rapidly...
Insolvency rates are at heightened levels for a number of sectors that feed into the advertising industry, creating increased trade credit risk for media buyers...
What skills make for an outstanding marketer in today’s financial services industry? An extensive understanding of your customers?...
As the coronavirus and its COVID-19 disease spread, Insurance professionals going to industry conferences over the next few weeks and months could find...
Yorkshire Tea unwittingly found itself in the middle of a Twitter storm last week when the new chancellor, Rishi Sunak...
