Building Digital Resilience Around the Customer - Insead
Resilient businesses use digital technologies, data and analytics as a process to create long-term customer value...
- Topic / Article / 4 days ago
- knowledge.insead.edu
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What COVID-19 is revealing about your customers and employees - Strategy + Business
Don’t let what you’re learning go to waste — capture it for post-crisis strategy and growth...
- Topic / Article / 9 days ago
- www.strategy-business.com
Brokers have ‘big opportunity’ to win accessibility game against direct insurers
A lack of direct insurer communications provides an opening for brokers to be able to help policyholders amid the Covid-19 pandemic; an Insurance Times webinar discusses the topic...
- Insurance Times / Article / 15 days ago
- www.insurancetimes.co.uk
Want to See Social Media Genius?
K-pop can serve as an exemplar for insurers and agents as we all try to figure out how to engage with clients more often and increase their affinity for our brands...
- Insurance Thought Leadership / Article / 18 days ago
- www.insurancethoughtleadership.com
Multi-billion dollar social marketing industry exposed to dual liability risk: Beazley’s Weaver
Social marketing businesses – including celebrity social media influencers – are facing a new combination of media and advertising...
- Insurance Insider / Article / 23 days ago
- insuranceinsider.com
How the changing customer mindset impacts insurance brokers - Insurance Business
Certain things will have to change, says expert...
- Topic / Article / 26 days ago
- www.insurancebusinessmag.com
Role of communications is important during a pandemic
French insurer AXA has demonstrated that during the current pandemic agility, tapping clearly into brand purpose and clear...
- Asia Insurance Review / Article / 1 month ago
- www.asiainsurancereview.com
Insurance Speak: 10 essential factors for successful brand-building - PC360
In a 4-part series, marketing expert Peter Van Aartrijk outlines 10 key steps to building a strong insurance brand...
- Topic / Article / 1 month ago
- www.propertycasualty360.com
Boycott business: what brands risk with unethical COVID behaviour - Raconteur
Are government bailouts for large corporations during the global pandemic paving the way towards more consumer activism, such as boycotts and buycotts?...
- Topic / Article / 1 month ago
- www.raconteur.net