It’s not just B2C companies that are embracing the power of experiences in creating lasting, enthusiastic customer relationships. B2B companies are jumping on this bandwagon too...
Here are three tips insurers can use to build meaningful relationships with customers via text...
Transactional liability-focused MGA Nexit is to rebrand to Icen Risk, The Insurance Insider understands...
Meeting modern consumer expectations is a business imperative; exceeding them is how insurers can stay relevant and competitive...
Allstate said it will eliminate its Esurance consumer brand in 2020, as part of a technology-led “transformative growth plan” at the US insurance giant that emphasises expense...
Decision sends message to CMCs to "conduct all business with integrity and due care"...
Beazley has appointed Georgina Peters-Venzano as chief marketing officer...
As John F. Kennedy said, "There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.”...
You can have the best idea in the world, but it won’t be a success unless people know about it. Here’s how to approach marketing for tech startups...
Japan Post Co. said Wednesday that it will resume marketing activities for savings products offered by Japan Post Bank Co. on Monday, following a suspension...
