For some time the debate has raged over whether traditional insurance agents will be put out to pasture by technology or gain a shot in the arm by it. Some answers...
HealthMarkets and The Co-operators won the most awards overall, six each, including two Best of Show Awards, at this year's annual Insurance Marketing and...
Merged cover is being marketed as Skuld Hull as Lloyd’s syndicate is run down...
When it comes to marketing, brokerages and carriers like pairing up with pro sports teams and athletes. For Waterloo, Ont.’s Aha Insurance, which launched in 2017...
Fidelis has named Philip Vandoninck as CEO of its third-party capital partnerships arm, which has been rebranded as Socium...
The advertising industry's annual gathering on the French Riviera has become a recurring cycle of contrition from technology giants and admonishment from...
No longer two distinctly separate functions, marketing and sales must learn to work collaboratively to better serve customers...
Even though the idea behind the omni-channel experience is easy to understand, companies are still figuring out how to manage it correctly...
‘We need to arm marketers with the tools to enable them to make the right decisions. It’s easy to be blinded by the many measurements of short-term growth and key...
