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Marketing & Comms

A dedicated page for content relevant to (re)insurance professionals with an interest in Marketing & Comms

Trust and data

Public trust in companies and institutions is eroding after multiple data breaches, food safety scandals and product recalls. Yet without trust, consumers will be reluctant to share...

Top 5 technology risks for publishers

In my post, The Changing Risk Landscape for Publishers in a Digital World, I explored some of the changing exposures faced by publishers enduring print-to-digital transformation...