Pressure from threat actors will increase, but innovations will provide tailored coverage options and ser...
The Real Highlights From the Super Bowl
While lots of commentators are dissecting the plays and the players, here is what really mattered in the Super Bowl broadcast....
While lots of commentators are dissecting the plays and the players, here is what really mattered in the Super Bowl broadcast....
Article / 2 months ago
4 Key Tips for Digital Marketing
Establish authenticity, develop a short-form video strategy, use digital for brand awareness and create a "phygital" experience....
Establish authenticity, develop a short-form video strategy, use digital for brand awareness and create a "phygital" experience....
Article / 2 months ago
How Agents Can Find More and Better Leads
The old way of generating qualified leads is failing. Digital performance marketing might be the answer....
The old way of generating qualified leads is failing. Digital performance marketing might be the answer....
Article / 2 months ago
Changing the Rap About Insurance
The industry should come together to conduct a wide-scale campaign to improve its reputation. The campaign would work. It has truth on its side....
The industry should come together to conduct a wide-scale campaign to improve its reputation. The campaign would work. It has truth on its side....
Article / 1 year ago
Let the Games Begin! Customers Love Them
How insurers can use gamification to bolster customer experience, keep and win new clients with external and intrinsic motivation...
How insurers can use gamification to bolster customer experience, keep and win new clients with external and intrinsic motivation...
Article / 2 years ago
Chatbots Improve Customer Experience
Chatbots can meet insureds’ routine needs immediately and free up staff to work on more challenging issues...
Chatbots can meet insureds’ routine needs immediately and free up staff to work on more challenging issues...
Article / 2 years ago
Fried Chicken and Customer Loyalty
Customer loyalty, and thus retention and profitability, isn’t driven by cheap prices, AI bots, big data or nifty phone apps...
Customer loyalty, and thus retention and profitability, isn’t driven by cheap prices, AI bots, big data or nifty phone apps...
Article / 2 years ago
Why Insurers Will Turn to Sonic Branding
Building sound and music into digital services and marketing will make brands recognizable, reassuring, trusted and appreciated...
Building sound and music into digital services and marketing will make brands recognizable, reassuring, trusted and appreciated...
Article / 2 years ago
Survey Data Is Your Secret Weapon
The pandemic is changing customer expectations, and carriers and agencies need data to map out a strategy to meet evolving needs...
The pandemic is changing customer expectations, and carriers and agencies need data to map out a strategy to meet evolving needs...
Article / 3 years ago
Power of Partner Ecosystems
Insurers seem stuck in traditional channels rather than expanding channel choice and reach, meeting customers where and when they want...
Insurers seem stuck in traditional channels rather than expanding channel choice and reach, meeting customers where and when they want...
Article / 3 years ago