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I recently moved to New York City from a comfortable, tree-lined New Jersey suburb, leaving behind three floors, a basement, a backyard and side porch for...
A Clearcover email marketing account was hacked early Monday, exposing an undetermined number of client email addresses to "hateful and obscene" messages, the data-driven auto...
Liberty Mutual Insurance's $3 billion acquisition of Ironshore in 2017 has led to a rebranding of its Canadian operations. The insurer disclosed on Sept. 13 that Liberty International...
Over the last year or so, the insurance industry has seen technological advances driving new products and distribution means to market...
Marketing to millennials is all the rage. Still, for many, crafting an effective message for millennials remains a mystery. We may know a few things about...
Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new research from Iowa State University’s College of Business. Hui (Sophia) Feng, lead author and assistant professor of marketing…
