The Chartered Insurance Institute cover

The Chartered Insurance Institute exists to promote higher standards of integrity, technical competence and business capability and with over 120,000 members in more than 150 countries is the world's largest professional body dedicated to insurance and financial services.

Embracing the future

It feels like something exciting is stirring in insurance and the sector is opening its eyes to a new era of innovation and possibility.

Creating content that gets you noticed

Content marketing is a well accepted tool in the armoury of companies in the insurance industry. We all know it's supposed to raise clients' and prospects' awareness of your brand, products and services...

  • The Chartered Insurance Institute / Article / 2 years ago
  • www.cii.co.uk
  • Marketing & Comms

Brand and reputation insurance for SMEs

The CII Insurance Broking Faculty new generation group is calling for brokers and insurers to rise to the challenge of providing brand and reputation risk protection for small and medium sized enterprises. The group's in-depth and well researched paper...

  • The Chartered Insurance Institute / Article / 3 years ago
  • www.cii.co.uk
  • Marketing & Comms

The challenge for insurance marketers

Marketers are increasingly involved in some of the most important aspects of the customer proposition. Their role is no longer just about how products are communicated, but more often about how they are built, priced and serviced...

  • The Chartered Insurance Institute / Report / 3 years ago
  • www.cii.co.uk
  • Marketing & Comms

Marketers key in building customer trust

The CII's most recent paper in its Ethical Guidance series aimed at insurance marketers. The CII has released an ethical guidance paper directed at marketing practitioners in insurance following input from senior marketers discussing their biggest challenges...

  • The Chartered Insurance Institute / Hosted articles / 3 years ago
  • Marketing & Comms